Economy

Inflation: how it touches our everyday life

It's not a headline on the evening news: it's the difference we notice every time we shop or pay a bill. Here's how it works and how we can defend against it.

Executive summary

  • Inflation is the general, sustained rise in prices, measured by the CPI against a basket of representative goods.
  • With 5% inflation, €100 today will only buy €95 worth of goods in a year's time — and lower incomes feel it hardest.
  • Inflation-linked bonds, equities, real assets, regular investment plans and pension funds are the main tools for keeping money from losing value over time.

When we hear about inflation on the evening news or in central-bank reports, it always sounds like a distant, technical concept. In reality, we notice it every time we shop or pay a bill: the same money buys less than it did a year ago. Inflation isn't an abstraction — it's a daily presence in our lives.

What is inflation, and why does it rise?

Inflation is the general, sustained rise in the prices of goods and services. A single product going up, like petrol, isn't enough on its own: it has to be a trend that runs across different sectors. It's measured through indices such as the CPI (Consumer Price Index), which tracks a "basket" of goods representative of household spending.

The causes can vary:

  • Demand-driven: when demand outstrips available supply.
  • Cost-driven: when raw materials, wages or energy prices rise.
  • Imported: when essential goods become more expensive globally, such as gas and oil.

Events such as the pandemic, the energy crisis and geopolitical tensions pushed Italy's inflation to an average of 8.1% in 2022, peaking above 11% at the end of the year: the highest since 1985. Today's figures are more contained, but it remains a phenomenon worth watching closely.

How much does inflation really cost us?

One example makes the impact clear: with 5% inflation, €100 today is only worth €95 in purchasing power a year from now. That means lighter shopping trolleys, pricier bills and more expensive holidays.

The effects extend to credit too: mortgages and loans become more expensive if central banks raise rates to curb inflation. Businesses, facing higher production costs, often cut back on investment and hiring.

The bigger issue is social: those on lower incomes spend nearly everything on essentials, so they feel price rises the hardest. Wealthier households, by contrast, can protect themselves by investing part of their capital in instruments that "beat" inflation. This gap makes spreading financial awareness even more urgent.

How can we protect ourselves from inflation?

The first rule is not to leave too much cash sitting idle in an account: money that isn't invested loses value every year. Some useful tools:

  • Inflation-linked government bonds (e.g. BTP Italia), which adjust both coupons and capital.
  • Equities, which over the long run tend to pass costs through to final prices.
  • Real assets such as property and commodities, seen as havens in difficult periods.
  • Regular investment plans (PAC), which allow investing in small, diversified instalments.
  • Pension funds, which offer future top-up income and tax advantages against the erosion of prices.

Protecting yourself from inflation isn't a one-off gesture but an ongoing exercise, much like looking after your health: it takes discipline, the right tools and awareness.

Next time you fill your trolley or pay a bill, ask yourself: are you just enduring inflation, or are you learning to manage it?

Glossary

  • Inflation: a general, sustained rise in prices. Example: if a coffee cost €1 and now costs €1.10, that's inflation at work.
  • Consumer Price Index (CPI): the official measure of inflation, based on a basket of representative goods such as bread, energy and transport.
  • Purchasing power: the amount of goods and services a given sum of money can buy. As inflation rises, purchasing power falls.
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